Ok so it wasn't Julie Andrews singing at Marc Jacobs unveiling (or rather unwrapping) of his new collection for Autumn/ Winter 2010/2011 but brown paper did feature and the cosumate collection certainly will..if I ever own them..become some of my favourite things. The vast room was dominated by a 12ft wooden box, wrapped up in brown paper. And as the lights dimmed, the designer himself emerged from backstage to tear the paper away. Then, as the poignant strains of Juliet Greco singing Over the Rainbow came over the sound system, the contents of the box were finally laid bare: A tableaux of 56 models that was literally as pretty – and as powerful - as a picture.
The message was pretty clear, brown wrapping paper, brown cardboard seats, wallpaper and flooring, stapled together, and not a celebrity in sight, the focus here was to be solely on the clothes.
The references, Jacobs said, touched on Edwardiana, the 1920s, 30s, 40s and 50s, but he had played with proportion and "tweaked" to create the contemporary mood he wanted.
“It’s about clothes which don’t look as if they’re trying to hard to be, you know, fashion-y,” Jacobs explained. One of the hardest things in fashion to pull off it must be said, but BY GEORGE! I think he's got it!
Pictures coming soon!x
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